where good deeds are rewarded with apples & the bad with lemons

Obrigada: Timeless, timely

TIMELESS.

Whatever language, saying ‘thank you’ will always be in fashion. It’s a timeless expression of gratitude that elicits good vibes.

Saying “thank you” will always be in fashion. Obrigada invitations has always been unique & exciting. How can anyone resist an event with this kind of announcement

 

It’s this time of the year when you hear the Brazilians (through one of their most popular iconic figures, the Havaianas) say ‘obrigada’ to its friends in the city. It’s the annual tradition of the popular footwear brand and its regional distributor, Martish, to say thank you via a festive, themed event that gathers the media and its current influencers. The affair also gives the guests a peek into the new flipflop collection for the year.

Host Marga Nograles of MarTish.

This year’s Obrigada was all about self-expression through written words and image interpretation on canvas. April San Pedro of Yellow Hauz gave an intro lesson on calligraphy and soon after, her students came up with their artworks on their personalized shopping bags.

April San Pedro intructing the Obrigada students how to paint on canvas
Tools of the trade

 

Calligraphy workbook.
Evoking the artists from within.

 

How happy artists flash their smiles. Marga of MarTish with the personalities for the 2016 Havaianas collection

 

Influencers & media having a go at calligraphy for the first time

 

I designed my bag with Jeepney Jinggoy, the heading of my travel stories in the newspaper and blog site.
Being tardy & its perks. Teacher April helping me out on bag design

 

Timely.

More than an event of gratitude, Obrigada is the signal that summer is around the corner, the season for flipflop fashion.

A pop-up MYOH (make your own Havaianas) was set up in the same room where all the guests were handed a pair of Havaianas, which were adorned with pins personally selected by its wearer from an array of stylish selection of motifs from sporty to travel to Filipino icons.

The MYOH pop-up shop girls working on the guests’ flip-flops.

Surprisingly, there was a jeepney pin among the collection, which I singled out to embellish my Havaianas pair. The finished product matched the shopping bag I designed.

Have this, will travel. My personalized jeepneyjinggoy shopping bag with a matching jeepney embellished Havaianas pair for Obrigada 2016

Just like everyone in the room, the personalized pair went into the personally designed shopping bags. No one left the venue empty.

Hung to dry & judged for the best deisgned bag.
Jesse says to express yourself.
Chuchay is inspired by the Lunar Year 
Nikki’s summer forecast

I’m having an early summer start. I will take the jeepney jinggoy Havainas will be flipflopping on the white sand shores of Boracay.

Thank you Havaianas, thank you MarTish.

*****

Email me at jinggoysalvador@yahoo.com. For more lifestyle & travel stories, visit http://apples-and-lemons.blogspot.com and http://jeepneyjinggoy.blogspot.com.

Published in the Sun.Star Davao newspaper on February 21, 2016.

 

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